Musang King durian is one of the most desired and popular fruits in Malaysia and around Asia region. Its creamy texture, aroma, and quality has created a huge demand for Musang King durian in Malaysia as well as in other regions.

Having identified and recognized the potential of Musang King durian farming and its growing market for the next decades to come, the management team has since 2019, planned and identified the most appropriate land in the State of Pahang for its durian plantation venture, whilst the market demand for Musang King durian is still at its infant stage, the opportunity for growth in this business is formidable with its expectation to grow year on year basis.